Please complete the creative brief form with as much detail as possible.

 
 
 
 

Desired Design UK - Online brief

 
 
 
fields marked with a * symbol must be filled in.
Company Information

Company name*:

Company address*:

please provide the full address including postcode

Number of employees:

Last year′s gross turnover:



Contact Information

First Name*:

Surname*:

Position at company:

Contact number:

Mobile number:

Email address*:



Product Interests

Graphic Design

Software/CMS

Website/eCommerce

Games/Viral

3D/Animation

Music/Sound

Film/Broadcast

Photography

Events Management

Other?



Service Interests

Media Consultancy

Project Management

Market Research

Product Analysis

Integrated Development

Mass Advertising

Global Marketing

Feedback/Results Analysis

 

 

Other?



Project Background

Some background into previous campaigns:

Reasons for the new campaign:

Short description about the company:

Short description about the product being marketed:

Further Details?



Target Audience

Age:

Gender:

Sexuality:

Maritial Status:

Status:

   

Further Details?



Objectives/Criteria

Primary goals:

Secondary goals:

Required minimum results:

Other criteria?



The Single Message

One thing you are trying to tell your audience?

What is the single thing your audience should remember about you?

What is the single thing your audience should remember about your product(s)?

How will they believe what you have to say?

Extra Details?



Personality

Preferred colour:

Design style:

Expected reactions:

   

Further Details?



Delivery

What is to be used to show your audience your message?

What are the preferred medium(s) to show your audience your message?

Other criteria to take under consideration?



Timeline

Expected start date:

Expected finish date:

Expected revisions:

Expected testing time:

Expected feedback time:

Other dates?



Budget

Budget for research:

Budget for creative development:

Budget for implementation:

Budget for marketing:

Budget for advertising:

Budget for testing:

Budget for finalisation:

Budget for feedback & results:

Total budget:

Extra budget notes:



Approvals

Who will give the go ahead, ′okay′:

Position within the company:



Examples

List of websites to view examples of similar products:

List of websites from direct competition:

List of online material to look at for reference:



Further Details

Other information/comments:



File Uploads

ZIP/RAR:

ZIP/RAR:

the two files total size must not exceed 8mb, please only send zip/rar files
please provide a good quality copy of your logo if you have one and this is the first time you are contacting us




 
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